Color Basics for Print Designers

From Rainbows to Pantone®: Understanding Color in Print Design
Course Created by Joseph Caserto
I’m a design professional, educator, and consultant with nearly 20 years of experience, as a publication art director and designer, and worked on several national magazines before starting my own business. Since then, I’ve worked with many publications, including BusinessWeek, Marie Claire, and Vibe.

I’m also an Adjunct Asst Professor of Digital Communications and Media at New York University, in the Design Digital Arts and Film Department, and am a former Adjunct Lecturer at the City College of New York, in the Art Department’s Electronic Design and Multimedia Program. I've also been a guest critic and speaker at Cooper Union, and SUNY Fredonia.

I earned a BFA, with Honors, in Communications Design, from Pratt Institute, where I completed one of the first classes that explored graphic design produced with a Macintosh. I'm a member of AIGA, Freelancers Union, where I was elected to the board in June 2011, The Graphic Artists Guild, and The Society of Publication Designers.

  •   Lifetime access to all lessons!
  •   30 days money back guarantee!
  •   Accessible via iPhone, iPad and Android (soon!)

Course Objectives

  • Understand how color works
  • Learn why all colors can't be seen, and all of those that can be can't be reproduced.
  • Compare colors of light used in digital design, and colors of pigment used in print design.
  • Understand how color is used when ink is printed on paper, for magazines, posters, etc.
  • See how images and other elements are prepared to be printed in color.
  • Explore some of the variables that can't be controlled when designing with color, and plan for them.

Who Is This For?

  • Graphic designers and production artists who are creating and producing print and digital materials.
  • Print professionals
  • Marketing professionals who want to understand the constraints of print design, and communicate with their teams.

Course Outline

Chapter 1: Welcome!

  • Lesson 1
    Introduction
    01:41

Chapter 2: How Color Works

  • Lesson 2
    The Science of Color
    02:20
  • Lesson 3
    Primary Colors
    03:15

Chapter 3: Reproducing Color in Ink and Pixels

  • Lesson 4
    Printing in Color
    03:56
  • Lesson 5
    Images
    08:17
  • Lesson 6
    Layouts
    07:17

Chapter 4: Color Is—and Isn't—an Exact Science

  • Lesson 7
    Variables
    05:47
  • Lesson 8
    When Print and Digital Meet

Chapter 5: Course Wrap-Up

  • Lesson 9
    Closing
    01:58

Chapter 6: Resources

  • Lesson 10
    Resources

  •   Lifetime access to all lessons!
  •   30 days money back guarantee!
  •   Accessible via iPhone, iPad and Android (soon!)