How to Become a Successful Freelancer

Advice for workers who are thinking of going independent, or already have.
Course Created by Joseph Caserto
I’m a design professional, educator, and consultant with nearly 20 years of experience, as a publication art director and designer, and worked on several national magazines before starting my own business. Since then, I’ve worked with many publications, including BusinessWeek, Marie Claire, and Vibe.

I’m also an Adjunct Asst Professor of Digital Communications and Media at New York University, in the Design Digital Arts and Film Department, and am a former Adjunct Lecturer at the City College of New York, in the Art Department’s Electronic Design and Multimedia Program. I've also been a guest critic and speaker at Cooper Union, and SUNY Fredonia.

I earned a BFA, with Honors, in Communications Design, from Pratt Institute, where I completed one of the first classes that explored graphic design produced with a Macintosh. I'm a member of AIGA, Freelancers Union, where I was elected to the board in June 2011, The Graphic Artists Guild, and The Society of Publication Designers.

  •   Lifetime access to all lessons!
  •   30 days money back guarantee!
  •   Accessible via iPhone, iPad and Android (soon!)

Freelancers and independent workers are driving the new economy. Whether you're in a career like photography, where working for your self is the industry standard, you've been laid off from a staff job and need to go out on your own until you land a new position, or you're ready to be your own boss, there are a few fundamentals that you need to know in order to be successful. This course will give you an introduction to what it takes to apply your entrepreneurial spirit and build or strengthen your career as a freelancer, so you have a foundation for exploring further on your own. It's not an in-depth study, but rather an intro to some key topics for getting up and running as an independent worker, or becoming a more successful one.

Course Objectives

  • Learn how to interact with clients to build and maintain a solid reputation as a dependable freelancer.
  • See how you can build and leverage your network to get new clients and maintain relationships with existing ones.
  • Get strategies for building your personal brand as an independent worker.
  • Explore suggestions for managing and maintaining your finances.
  • Get an overview of what it takes to be your own boss, so you can explore desired topics further.
  • Get resources and tips for creating a written contract.

Who Is This For?

  • Career changers who want to know if freelancing is an option for them.
  • Workers currently employed who are considering going out on their own.
  • Current freelancers and temps who want to improve their marketability.
  • Students researching career options and subjects to choose as their majors.
  • Educators looking for resources on working independently.

Course Outline

Chapter 1: Welcome!

  • Lesson 1
    Course Intro

Chapter 2: Starting Out

  • Lesson 2
    Where Do Clients Come From?

Chapter 3: On the Job

  • Lesson 3
    Always Use a Contract
  • Lesson 4
    Developing Your Contract
  • Lesson 5
    Make Them Love You

Chapter 4: When the Work Is Done

  • Lesson 6
    Networking Strategies
  • Lesson 7
    Using Social Media to Maint…

Chapter 5: Brand Yourself

  • Lesson 8
    Define Your Value
  • Lesson 9
    Set Yourself Apart from the…
  • Lesson 10
    Prove That You're Trustworthy

Chapter 6: The Money Stuff

  • Lesson 11
    Keeping Your Business and P…
  • Lesson 12
    The Big Picture and Financi…

Chapter 7: Course Wrap-Up

  • Lesson 13
    A Brief Review

Chapter 8: Resources

  • Lesson 14
    Online Resources Mentioned …

  •   Lifetime access to all lessons!
  •   30 days money back guarantee!
  •   Accessible via iPhone, iPad and Android (soon!)