Rock-Solid Brands

Strong Identities that Have Endured the Ages
Course Created by Joseph Caserto
I’m a design professional, educator, and consultant with nearly 20 years of experience, as a publication art director and designer, and worked on several national magazines before starting my own business. Since then, I’ve worked with many publications, including BusinessWeek, Marie Claire, and Vibe.

I’m also an Adjunct Asst Professor of Digital Communications and Media at New York University, in the Design Digital Arts and Film Department, and am a former Adjunct Lecturer at the City College of New York, in the Art Department’s Electronic Design and Multimedia Program. I've also been a guest critic and speaker at Cooper Union, and SUNY Fredonia.

I earned a BFA, with Honors, in Communications Design, from Pratt Institute, where I completed one of the first classes that explored graphic design produced with a Macintosh. I'm a member of AIGA, Freelancers Union, where I was elected to the board in June 2011, The Graphic Artists Guild, and The Society of Publication Designers.

  •   Lifetime access to all lessons!
  •   30 days money back guarantee!
  •   Accessible via iPhone, iPad and Android (soon!)

Course Objectives

  • Gain an introduction to how a brand's visual identity contributes to its strength.

Who Is This For?

  • Designers, marketers, entrepreneurs, sales people, history buffs

Course Outline

Chapter 1: Welcome!

  • Lesson 1
    Introduction
    02:13

Chapter 2: To Change, or Not To Change?

  • Lesson 2
    Staying Power
    02:54
  • Lesson 3
    Changing Times
    05:19

Chapter 3: When Two Brands Become One

  • Lesson 4
    Mergers and Acquisitions
    03:54

Chapter 4: Visual Identity Beyond the Logo

  • Lesson 5
    The Whole Package
    04:02
  • Lesson 6
    Strong Words
    03:57

Chapter 5: When Name Brands Become Generic

  • Lesson 7
    Fake I.D.'s
    01:40

Chapter 6: Closing

  • Lesson 8
    Course Wrap-Up
    01:01

Chapter 7: Explore Further

  • Lesson 9
    Resources

  •   Lifetime access to all lessons!
  •   30 days money back guarantee!
  •   Accessible via iPhone, iPad and Android (soon!)